
Full-Stack Video Intelligence
for Athletic Facilities
Orderly Systems built MatchCoach so athletic facilities never lose a moment of footage and coaches stop wasting hours on cameras and editing. Live streams, AI-found highlights, and clip exports all flow from one shared system, web and iOS.

Overview
MatchCoach serves tennis clubs, sports academies, and training centers where coaches and players rely on video to review technique. The footage was always there in raw camera feeds, but the work of capturing, finding, and clipping the right moments fell on humans. Orderly Systems built the full video intelligence platform from the ground up so live streaming, scheduled recordings, AI highlight detection, and clip export all run on the same backbone, web and iOS.
The Challenge
MatchCoach needed one platform that turned raw camera feeds into live streams, recordings, and shareable highlights, without making coaches into camera operators or video editors and without ripping out the cameras already on the wall.
The system had to scale across facilities, handle multiple cameras streaming and recording at once, and slot into existing IP cameras and NVRs. Orderly Systems owned the full path: capture, stream, record, find, clip, share.
Our Approach
Orderly Systems delivered in four phases, validating each one before adding the next.
Phase 1: Foundation
Established the streaming pipeline and core API first. Validated live streaming and recording workflows before layering on AI and collaboration features.
Phase 2: Application Layer
Built the NestJS backend and Next.js web app. Authentication, workspace management, and video metadata. iOS app followed with shared API contracts.
Phase 3: Intelligence & Automation
Integrated computer vision pipelines for highlight detection. Added export worker, scheduled recording Lambda, and SuperAdmin portal.
Phase 4: Polish & Scale
Focused on performance (AVPlayer optimizations, HLS buffering), UX (unified components, optimistic updates), and observability.
Key Deliverables
Live Streaming & Recording
- Multi-camera streaming
- Zero-transcoding segment duplication
- HLS adaptive delivery
- Database-driven config
Video Intelligence
- AI highlight detection
- Manual & wearable triggers
- Annotation system with favorites
- Export integration
Web Application
- Admin portal & dashboard
- Membership classes
- Video player with comments
- Downloads panel
iOS Application
- SwiftUI architecture
- Video library & live streams
- AVPlayer optimizations
- Sharing & onboarding
SuperAdmin Portal
- Stream management
- Camera settings
- Analytics & recordings
- Geo-restricted access
Export Pipeline
- Worker-based FFmpeg processing
- Clip extraction with overlays
- S3 presigned downloads
- Status tracking
Outcomes
Quality loss, copy-only streaming preserves full fidelity
Concurrent streams per facility, no camera limits
Live streaming and playback on web and mobile
AI highlight detection and scheduled recordings, no manual work
Web and iOS share same data, coaches review from anywhere
Scale across locations with per-facility isolation
MatchCoach now has one shared backbone for everything video. Streams, recordings, highlights, and clips run through the same system. Coaches review from web or iOS. New facilities plug in without rebuilding the platform. The hours coaches used to spend on cameras now go back to coaching.
“Orderly Systems delivered a complete platform from the ground up. The team's technical depth and phased approach made it easy to validate each phase before moving forward. We now have a production system that scales across our facilities.”
Technologies Used
Is your team stuck inside tools that should run themselves?
Orderly Systems builds platforms that take the manual lift out of work that should run on rails. If your people are doing the job of the system instead of the work that pays, we should talk.
