From fiber inquiry
to sales conversation
Blackfoot needed a dependable way to follow up on new fiber inquiries. Our team connected incoming forms to an outbound voice agent that asks qualification questions, captures interest, and supports appointment scheduling with the sales team.
Overview
Blackfoot Communications serves communities in Western Montana and Eastern Idaho. As fiber availability expanded, new inquiries needed a clear path into the sales process. Our team connected lead capture, automated calling, and qualification so follow-up could start from a submitted form. Representatives receive conversation details to support the next step, with transcripts and call outcomes available for review.
The Challenge
The sales team needed to follow up on incoming inquiries without relying on someone watching the form inbox. The workflow also had to capture useful information, support scheduling, and give representatives a record of what happened on the call.
The practical challenge was the handoff: a submitted form needed to become a useful conversation, and that conversation needed to leave the sales team with enough context to act. We connected those steps in one follow-up workflow.
Our Approach
We connected the existing lead and voice tools around a clear sequence: receive the inquiry, start the call, capture the details, and support the next conversation.
1. Receive the inquiry
Connected CrowdFiber forms to a dedicated webhook receiver. It checks incoming contact details and passes the information needed to begin follow-up.
2. Start the conversation
Integrated Retell outbound calling with the inquiry workflow. The voice agent receives the lead context so it can ask relevant questions about fiber service and interest.
3. Support the sales handoff
Designed qualification and appointment flows around the information representatives need. Interested prospects can move toward a conversation with a member of the sales team.
4. Keep a usable record
Captured transcripts, call outcomes, and status events. These records give the team visibility into the follow-up and help identify calls that need further attention.
Key Deliverables
Inquiry intake
- CrowdFiber form integration
- Contact-data parsing and validation
- Hosted webhook receiver
Outbound calling
- Retell voice-agent integration
- Calls triggered by incoming inquiries
- Lead context passed into conversations
Qualification flow
- Questions about service interest
- Fiber availability messaging
- Appointment scheduling steps
Call records
- Call status and event handling
- Transcripts and outcome capture
- Records for sales follow-up
Sales handoff
- Connected form and calling workflows
- Appointment flow for representatives
- Context carried into the next step
Deployment
- Hosted server on Render
- Configuration for connected services
- Operational event handling
What the system makes possible
New inquiries feed a connected follow-up process
Voice follow-up starts from the form workflow
Qualification details support the sales conversation
Transcripts and outcomes make follow-up visible
Blackfoot has a connected path from fiber inquiry to follow-up. The voice agent supports the initial conversation and captures information for the sales team. Call records make the process easier to review, and representatives have context for deciding what to do next.
Technologies Used
Where does follow-up break down?
If new inquiries sit in an inbox or your team spends too much time chasing the next step, we can help. We look at the full process and build practical connections between the people and tools involved.